MY Philosophy & PRINCIPLES

​​1. Success = Intelligence & Intuition

​Success is a result of your ability to acquire and apply the essential knowledge and skills to achieve a desired outcome. Intuition is also essential, as no one has all the knowledge and answers for your path to success. Using your instincts and making a 'highly educated guess' will guide you to your North Star.

2. Safety
To provide safe and effective methods which help people achieve their mindset and performance goals. All progress is charted on a very steady, gradual and upward curve. Your health’s your wealth!

3. Fun
To provide high quality coaching in a fun environment. When you enjoy the challenge, it becomes less of a chore and more of a hobby. Have fun and enjoy the journey!

4. Perseverance
I work to motivate and educate you on the process and value of determination and consistently working hard. Resilience is one of the key determinants of success in almost any endeavour. Nothing works unless you have the commitment and drive to do the work. First, it's important to work smart, then you work hard.

5. Great Team
You are only as good as the people around you. Networking and being well connected with the right people is vital. Build great relationships, create a fantastic team of family, friends, coaches, mentors and like-minded people. Set goals and seek feedback from your peers and teachers.

6. Bespoke Service
I provide a tailored service specific to the needs of the individual, team, or group. It's important to understand you, your strengths, what you value and what motivates you. I will assess your current reality, help you develop a fresh perspective on your challenges and explore ways to make positive and inspiring changes in your training and life.

7. Simplify
All masters have built their lives around simplicity. Simplify the complex and strip away all that is unimportant. De-clutter, mess creates stress. Pursue simplicity and minimalism with 

massive focus on the important. “Everything should be made as simple as possible but no simpler” – Albert Einstein

8. Focus

Eliminate distractions and focus on the ‘WIN’ Whats Important Now. Avoid all the ‘shiny balls’ out in the world and stay focused on your daily wins to succeed. “Concentration is one of the things I’ve earned from bodybuilding. More than anything focusing, concentrating on one thing, even if there’s a bomb exploding around you, you do not lose your concentration. You know it’s a wonderful thing to be equipped with.” – Arnold Schwarzeneggar

9. Systems, Habits & Routines
To perform consistently at a high level you need to create systems, habits, and routines. Success is about evolution not revolution. We are what we repeatedly do. Excellence, then, is not an act, but a habit that gradually builds and evolves. Systematize your life and environment to frequently apply what works so excellence is the optimal default. Establish smart, simple daily habits and routines, and perform them consistently over time to produce fantastic long term success. First we make our habits, then our habits make us.

10. Lead By Example
The latest scientific research in psychology and neuroscience states that you model the behaviour and attitude of those around you and vice versa. When you perform with aplomb, you inspire others to do the same. A leader is someone who knows the way, goes the way and shows the way.

11. Continuous Learning and Improvement
Learn from your experiences. Seek the best resources, mentors, research, books, seminars, and courses you can find and afford. When you know more you can achieve more! “The best investment you can ever make is an investment in yourself because the more you learn, the more you earn for yourself and your organisation.” Warren Buffet

12. Continuous Innovation

​Innovate, create, invent, connect, collaborate and combine experiences, ideas and disciplines for smarter, better and faster results. If the solution doesn’t exist, it doesn’t stop us from inventing it. “All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” - Arthur Koestler

13. Clarity

​Clarity in all aspects will accelerate your journey to success. Vague plans lead to vague results. Clarify your vision and current reality. Clarify you’re A to B plan. Clarify your core values, principles and habits. Clarify your monitoring and accountability process and the team you need. Clarity gives you the confidence to succeed.

14. Specificity

The principle of specificity means the body and mind adapts in a very specific manner to the demands placed on it. If you do maths everyday, you will get better at maths. If you multi-task everyday you will get better at multi-tasking. If you focus on one thing everyday you will get better at focusing on one thing. If do bicep curls everyday you will get better at doing bicep curls. If you sprint everyday you will get better at sprinting. Understanding specificity is essential for you to Reach Your Peak. What fires together wires together!

15. Holistic High Quality Service

To exceed expectations and provide an excellent service. To build a trusted service that educates, supports and integrates training with all other aspects of your life.

Arnold Schwarzeneggar's Formula For Success

1. Set a goal.
2. Learn everything you need to learn to achieve that goal.
3. Reps reps reps until you achieve it

Many years working in high performance has carved a set of principles that continues to evolve. They set the stage for you to excel. Everything I coach is guided by these core values:​